UK SOLUTIONS FRAMEWORK
PAUL BRAY, OFFICE OF THE CTO
Depending on how long you’ve known and worked with Computacenter, you’ll have a perception of what we do as a business. Often, when we are engaged with a customer it is in a specific area of their IT estate, and they may not be aware of the broad and complementary capabilities we offer that could make us a much more relevant partner.
As a large-scale organisation, we employ a sizeable number of people that have lots of skills and capabilities, and lots of great stories of where and how we have helped our customers throughout our 41-year history. Distilling this and articulating it in a consumable manner for our customers is a challenge we face, as do many other organisations in whatever industry they operate in.
This then led to us re-thinking how we articulate ourselves to our customers – taking what is known as an “outside-in” approach. Our new Solutions Framework helps us to harness all our skills, experience, and capability into a consumable customer story – which I would like to explain to you here.
We are focussed on three core imperatives for our customers: Driving Operational Efficiency, Increasing Agility and Growth and Supporting Sustainable Business.
All businesses, regardless of industry, are trying to strike the balance between these goals. Managing the cost base, driving returns on existing investments, and assuring the continued performance and availability of their core services and products are critical requirements of an operationally efficient business.
However, driving operational leverage alone is not enough, businesses need to identify new revenue opportunities, exploit new markets, and change the way they deliver products and services to grow and thrive in a globally competitive landscape. And finally, being sustainable is about more than the green/decarbonisation agenda, though that is critically important. Being a sustainable business requires a holistic mindset to mitigate all negative outcomes so that the business can operate and be successful in the long term, without adversely impacting the planet, economy, and society through actions such as depleting finite resources in pursuit of its goals.
Being able to communicate through this business focussed lens is just one example of the changes we have been undertaking, as well as seeking to strengthen our knowledge and focus on the key markets that we serve. We have also reframed how we communicate “what we can do” into 5 key solution priorities that are much more focussed on customer objectives and outcomes: Employee Experience, Secure Connected Enterprise, Modern Cloud Platforms, Intelligent Apps, Data Driven Business. Each of these 5 areas are a priority for businesses seeking to use technology to gain business advantage and capitalise on the opportunities in their market.
We have brought both of these elements together into the diagram to show how we help deliver technology enabled change through a comprehensive solutions portfolio and a methodology driving optimisation, modernisation, transformation, and innovation to meet the business goal. The reality is that any given customer will start or be focussed on particular imperatives or solution priorities, but these cannot be delivered in isolation, with a need to join the dots into adjacent solution areas to deliver the outcomes required.
Sat beneath this framework is our whole portfolio of services, capabilities, experiences, and case studies from across not just only our UK customers but our whole global footprint.